“In the sea, there’s no such thing as a little bit of rubbish.”
Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les 6
Art Director: Sébastien Guinet
Ass Art Director: Julien Hérisson
Copywriter: Josselin Pacreau
Photographer: Ben Stockley
Retoucher: Asile
Art buyer: Sylvie Réveillard
Model Maker: Jean Benne
Published: March 2010
Regulator says ad featuring women apparently having orgasms unlikely to cause offence, despite being aired before 11pm
A TV commercial for a Durex “pleasure gel” featuring women apparently having orgasms has escaped a ban from the advertising watchdog, despite being aired by Channel 4 before 11pm.
The ad, for Durex’s Play O gel, featured head shots of a number of women singing along to an opera aria while apparently experiencing sexual pleasure. The ad was cleared by Clearcast, the body responsible for clearing TV ads at script stage, to be run after 11pm.
However, Channel 4 aired the ad twice after 10pm, during Gordon Ramsay’s The F Word and a Derren Brown show, in a “measured decision” to schedule the commercial earlier than recommended by Clearcast.
The broadcaster said viewers would not be offended as The F Word, for example, is of an adult nature and contains strong language and sexual innuendo.
In its ruling clearing the commercial, the Advertising Standards Authority said it was not overly graphic and did not contain explicit material.
The ASA added that the shows Channel 4 aired the ads around were unlikely to have many young children watching.
“Although the ad was broadcast by Channel 4 earlier than Clearcast’s scheduling advice, in consideration of the child audience index figures for the ad breaks and surrounding programmes, we considered that it had been scheduled appropriately and was unlikely to cause offence to viewers,” the regulator concluded.
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KitKat Chair Posters placed strategically at the entrance of the parks and squares, the KitKat poster can be assembled into chairs to “Have a Break.”
Advertising Agency: JWT, Auckland, New Zealand
Executive Creative Director: Peter Ogden/Angus Hennah
Art Director: Jordan Young
Copywriter: Mike Ramsay
Account Supervisor: Simon Fitch
Senior Account Manager: Louisa Redshaw
Photographer: Troy Goodall
Production Manager: Darryn Warhaft
Production: Carl Moody at Bootleg
Head of TV & Content: Megan Robertson
I’m often asked how business-to-business (B2B) marketing is different than business-to-consumer (B2C) marketing. Although you are still selling a product or a service to a person the marketing is difference for B2B and B2C. The purchase motivation is different and they have different needs when it comes to the information that they need in order to make the decision to purchase. The differences between these markets run deep and they are important.
When we take time to understand what is needed we have a better chance of closing the deal with a B2B or a B2C market. It’s when we ignore the differences that we fail to provide the information and the support to turn a prospective consumer into a customer.
A consumer purchases on emotion and a business purchases on logic. Let me show you the difference in marketing to a B2C market vs. a B2B market.
Understanding the Difference Between B2B and B2C Marketing originally appeared on About.com Marketing on Sunday, March 7th, 2010 at 22:30:19.
“Easy to assemble furniture. Tok&Stok”
Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Andre Pedroso, João Mosterio, Daniel Bottas
Creatives: Max Geraldo, Arício Fortes
Art Buyer: Clariana da Costa, Carmem Castillo
Photographer: Rodrigo Ribeiro
Ilustrator: Sergio Guilherme Filho
Account Supervisor: Adriana Barreto
During the Olympic Winter Games in Vancouver, the Russia House was located right across the street from a flagship McDonald’s location. These Big Mac boxes based on matyroshka, a set of traditional Russian dolls that decrease in size and fit one inside the other, were sent over to welcome them. Inside the final and smallest Big Mac box was a coupon for free food written in Cyrillic. 100s of sets of boxes were then placed in McDonald’s take-out bags and dropped off at the Russia House for members of the Russian delegation.
Advertising Agency: Cossette, Vancouver, Canada
Creative Director: Bryan Collins
Creative Director: Rob Sweetman
Art Director: Scott Schneider
Copywriter: Jeff Shorkey
Designer: Rob Horsman